What Makes A Good Corporate Gift? Our Top Tips!

I hear you’re ready to use corporate gifting to express your gratitude, boost your ROI and strengthen your professional relationships with a little something-something?

Then welcome to the gifting party, my friend!

But before you go and gift just any old thing, I want to let you in on a little trade secret that not all corporate gifts are created equal. No one wants to receive a boring, generic gift that screams "I didn't really put much thought into this." (I’m looking at you, you standard bottle of grog!)

In fact, it may do the opposite and have a negative effect on your relationships and their impression of you. Uh-oh!

So what makes a good corporate gift?

Is it something practical? Something luxurious? Something that sings and dances? (Okay, maybe not the last one)

Whether you're a seasoned gift-giver or a newbie, we're here to help you navigate the treacherous waters of corporate gifting and find the perfect present that will make everyone say "Wow, this is the best thing I've ever received from work!"

So let's get started, shall we?

A good corporate gift can leave a lasting impression on the recipient and lead them to think of you in a positive light for months (and even years) after they’ve received the gift. These are our top tips when selecting a good corporate gift:

Taste

We all love a tasty treat, so why not gift your employees and clients with something delicious that'll tickle their taste buds? Sweet, savoury, or somewhere in between, a treat can be a thoughtful and appreciated gift. Consider a scrumptious chocolate, gourmet bag of popcorn, or even a tasty bottle of wine (if appropriate) - it will have them grinning from ear to ear!

Visual

A gift that looks good is a gift that feels good - and will continue to feel good months and years after they received it. So, whether it's some joy-infusing affirmation cards that always bring the good vibes like those from Insite Mind or a luxurious pen from Fox and Fallow, a visually appealing gift is sure to brighten up anyone's day. Plus, it'll remind them of your thoughtfulness every time they look at it. Win-win!

Usefulness

A good corporate gift is something they can use over and over again. You don't want your gift to end up in the back of a cupboard or collecting dust on a shelf, do you? Nope, you want to give something practical so that every time they use it, they'll think of how useful, thoughtful, sustainable and reliable the gift is - and attribute all those positive traits to you. Quadruple win!

A fun notebook for their bright ideas, a reusable coffee cup for their caffeine fix, goal setting cards to remind them of their dreams, or even a fun puzzle to help them unwind will all go down a total treat for months to come.

Scent

Ah, the power of smell. Did you know that a particular aroma can evoke memories and emotions such as gratitude, joy and peace? That's why a deliciously scented candle, a beautiful body lotion or bath soak can be a fantastic way to transport your recipient to a happy place and promote ultimate relaxation. Whether it's the scent of mandarin, vanilla, or strawberry champagne, a delicious-smelling gift is a surefire way to make someone feel appreciated.

There you have it - the key ingredients to a good corporate gift. Remember, the goal of a good corporate gift is to make your clients and employees smile, feel appreciated and valued, and create a memorable experience for them that will have them thinking positively of you for months and years to come.

Have a go yourself and get crafty creating your own gift that includes all four of our top tips here: Create Your Own